Reach more local audience with greater precision

Whether you want to reach an entire region, or target specific households, our Media Consultants are ready to work for you. Our targeting capabilities are unmatched—including targeted advertising by geography, gender, age, income, occuptation, and behavior. We will work with you to help identify your ideal demographics, then schedule your advertising to reach them. The result: more effective coverage and greater profits for your business.

The Right Target Audience Solutions

Geography

For some businesses, it's all about local audience. That's when the Neighbors Section, Direct Mail, and targeted Digital Advertising makes sense.

Gender

Is your business of specific interest to women or men? So are our products! Try the Life Section to reach women, or Sports to reach men. Each product has an online component, too.

Age

We have products designed to target each age group. ActiveDayton.com target younger adults age 18-34, GO! targets people age 35-54, and different sections of our print newspapers reach 55+.

Income

Is your business more relevant to bargain shoppers or big spenders? We reach both! Target lower income readers with the Classifieds Section, or reach higher income families with products like At Home.

Business Professionals

Professionals are an active segment of the local community. Reach them when you advertise in DaytonB2B Magazine, on DaytonB2B.com, or any of our 8 Business Sections.

Behavior

With Digital Advertising, we can help you target users that have already displayed behavior indicating interest in your business or industry.

Visit our Product Portfolio to Learn More