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Target 94,100 active young adults with ActiveDayton.com
Young people in Dayton are looking for something to do, and they use the ActiveDayton.com to do it. Movies, concerts, dining, bars, video games, fashion, sports, drink, spas – the ActiveDayton.com audience has newly found income and they spend it around town.
They go to the website to quickly find out what is happening, read the latest reviews, and check out the Best of Dayton. Then they pick up the free weekly tabloid to read more about all the latest things to do and places to go, plus see pictures from the greatest parties around town.
20,000 copies of the ActiveDayton.com print product are distributed to local bars, restaurants, and grocery stores each Thursday. On average, more than 78% of these copies are picked up by local consumers.
ActiveDayton.com Online Reach Breakdown:
- Page Views: 424,100
- Visits: 81,300
- Time Spent Per Visit: 6.81 Min
- Total Minutes on Site: 556,900
Source: 2009 Site Catalyst, 1st quarter average
ActiveDayton.com consumers tend to:
- Be between the ages of 18 to 34
- Earn a household income of $50,000+
- Have an undergraduate and/or postgraduate education
Source: 2008 RBS Studies
- Be married
- Be employed full-time
- Have children under 18 living in the household
| ActiveDayton.com 30-day Print and Online Audience Demographics | ||||
| Past 30 days | ||||
|---|---|---|---|---|
| Age | 18-34 35-54 55+ |
39% 48% 13% |
||
| Household income | Less than $50,000 More than $50,000 |
25% 75% |
||
| Education | High school or less Some college/university College graduate or more |
12% 29% 59% |
||
| Marital status | Married Not married |
91% 9% |
||
| Employment status | Employed Retired/Not employed |
80% 20% |
||
| Children <18 in HH | Yes No |
47% 53% |
||
Source: 2008 Daily RBS Studies
