Reach more than 31,000 local affluent home owners

At Home is a full color, monthly lifestyle publication designed to reach Miami Valley’s most affluent and sophisticated consumers, focusing on home design trends and the suburban way of life. To ensure strong readership, At Home is direct-mailed to recipients.

At Home is an ideal advertising vehicle for:

Contractors
Architects
Furniture builders and retailers
Style and decorating consultants
High-end appliance sellers
Landscaping services
Fabric shops
Flooring vendors and installers
Food and catering services for entertaining

At Home readers are more likely to:

Be between the ages of 35-64
Own their home

Source: 2008 RBS Studies

Be college-educated
Earn a household income of more than $75,000

Audience Likelihood to Make Home Improvements
Home Improvements	Index
Spent $1,000+ on hardware, building, paint, lawn/garden items within past 12 months	126
Remodeling or any major additions $3,000+ within past 12 months	189
Replaced or made major repair to roof	163
Bought furniture $1,000+ within past 12 months	161
Spent $1,000+ on landscaping within past 12 months	159
Installed pool or spa within past 12 months	148
Any major addition $1,000+ within past 12 months	134
Remodeled kitchen within past 12 months	132
Installed interior paint or wallpaper within past 12 months	129
Has or plans to buy a pool or spa within next 12 months	118
Replaced windows within past 12 months	116
Shopped any hardware/paint/lawn/garden store within past 12 months	111
Major Purchases	Index
Has second home or real estate property	214
Investments	136
Has high-definition TV	130
Lifestyle	Index
Traveled on any domestic overnight trip within past 12 months	157
Spent $1,000+ on online purchases within past 12 months	147
Shopped any florist within past 3 months	131
Contributed to arts/cultural organization within past 12 months	125
Accessed Internt within past 30 days	118

*Market average=100. How to read: Households receiving At Home are 34 percent more likely to have investments than the average household in the Dayton and Miami Valley area. Dayton and Miami Valley area includes Clark, Miami, Montgomery and four zip codes in the northern Butler/Warren Counties.
Source: 2008 Scarborough Release 2

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Reach more than 31,000 local affluent home owners

At Home is an ideal advertising vehicle for:

At Home readers are more likely to: