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Latest Biz HeadlinesReach more than 175,000 adults shopping for autos
Wheels is the primary source that lets readers check dealer inventories, compare vehicles side-by-side, find car values with Kelly Blue Book and Edmunds, search by price, read auto reviews, run lemon checks, link to dealer and automaker websites, explore financing and insurance options, plus access other listings for motorcycles, antique & classic cars, boats, campers and trailers.
AutoTrader.com is our online partner that aggregates in a single location about 4 million new, pre-owned and certified pre-owned vehicle listings from 40,000 dealers and 250,000 private owners.
Wheels & Autotrader.com Reach
- Saturday Wheels section: 150,700 adults
- AutoTrader.com Channel: 54,700 adults
Source: 2008 Daily RBS Studies
- Page Views: 187,000
- Visits: 28,500
- Time Spent Per Visit: 4.7 mind
Source: 2009 Site Catalyst, 1st quarter average
Wheels & AutoTrader.com Readers tend to:
- Be between the ages of 18 to 34
- Earn a household income of $50,000+
- Have an undergraduate and/or postgraduate education
- Be married
- Be employed full-time
- Have children under 18 living in the household
| Wheels 30-day Print & Online Demographic Reach | ||||
| Past 30 Day Reach | ||||
| Male | 53% | |||
| 35-54 | 41% | |||
| More than $50,000 | 60% | |||
| College graduate or more | 39% | |||
| Married | 88% | |||
Source: 2008 Daily RBS Studies
