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Classifieds and Deals

Reach more than 244,200 local buyers looking for a deal

When you want to reach local shoppers, advertising in Classifieds and Deals makes sense. By combining print and online advertising, you reach 244,200 of the local market. And you have more options when you advertise with us, because you are able to target local consumers using one or more of our Classifieds categories: Pets, Garage Sales, General Merchandise, and more.

Classifieds and Deals Reach

  • Print Classifieds: 20% of local adults
  • Online Deals Channel: 67,700

Source: 2008 Daily RBS Studies

  • Page Views: 629,100
  • Visits: 106,200
  • Time Spent Per Visit: 3.34 Min

Source: 2009 Site Catalyst, 1st quarter average

Classifieds and Deals Readers tend to:

  • Be 35+ with varying levels of education
  • Be employed full-time
  • Earn more than $50,000 annually
  • Look for great local bargains
  • Source: 2008 RBS Studies

Classifieds and Deals 30-day Print and Online Audience Demographics
Past 30 Days
Gender Male
Female
46%
54%
Age 18-34
35-54
55+
27%
40%
33%
Household income Less than $50,000
More than $50,000
25%
75%
Education High school or less
Some college/university
College graduate or more
36%
31%
34%
Marital status Married
Not married
88%
12%
Employment status Employed
Retired/Not employed
64%
36%

Source: 2008 Dayton RBS Studies