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Reach more than 500,000 adults in Dayton, Ohio
A two-time Pulitzer Prize-winning daily purchased in 1898 by Ohio Governor James M. Cox, the Dayton Daily News reigns as the first Cox Ohio Publishing newspaper and the cornerstone of the Dayton and Northern Cincinnati newspaper market.
A significantly higher percentage of adults in Dayton are reading newspapers in print and online, especially when compared to local markets and markets of comparable size. According to a recent Scarborough Research study, Dayton ranks twentieth nationally in newspaper readership. Each week, 81% of adults in Dayton read a newspaper or visit a newspaper website.
DaytonDailyNews.com is available 24 hours a day, 7-days a week. Our website features the latest breaking local news, sports, and entertainment information including blogs from readers’ favorite columnists, opinions, and more.
5 to 1 more people turn to the Dayton Daily News for advertising and shopping information than any other media.
Dayton Daily News Readership
- Weekly Reach (7-issues): 67% (439,900)
- Weekday Reach (5-issues): 64% (420,900)
- Sunday Reach (4-issues): 65% (428,100)
- Past Month Print and Online: 80% (523,900)
Source: 2008 Dayton RBS Study | Base: Dayton Daily News NDM
Dayton Daily News Total Paid Circulation
- Monday-Wednesday: 116,200
- Thursday: 152,700
- Friday: 117,100
- Saturday: 109,100
- Sunday: 158,700
Source: ABC Audit Report, March 2008
DaytonDailyNews.com Monthly Reach
- Page Views: 23,788,560
- Visits: 2,520,500
- Time Spent Per Visit: 13.46 min.
- Total Minutes on Site: 33,946,200
Source: Site Catalyst, 1st quarter average
Reach your best customers with precision targeting
Whether it's the entire region or by household, our Media Consultants will help you zero-in on your best customers several ways - by geography, gender, age, income, occupation, behavior, and delivery. Then we'll match your demographic target with corresponding products for the most effective coverage and reach. The result: more qualified customers, and greater profits for you.
| Dayton Daily News Demographic Reach | ||||
| 5-Weekday Penetration | 4-Sunday Penetration | 30-day Print and Online Penetration | ||
|---|---|---|---|---|
| Gender | Male Female |
62% 66% |
62% 68% |
78% 81% |
| Age | 18-34 35-54 55+ |
52% 62% 78% |
53% 64% 78% |
76% 79% 85% |
| Household Income | < $50,000 > $50,000 |
63% 64% |
61% 69% |
77% 83% |
| Education | High School or Less Some College College Grad+ |
61% 68% 64% |
51% 68% 66% |
75% 85% 80% |
| Marital Status | Married Not Married |
63% 66% |
67% 61% |
80% 79% |
| Employment Status | Employed Retired/Unemployed |
59% 73% |
61% 73% |
79% 83% |
Penetration shows adults who have read at least one edition of the Dayton Daily News in the past 30 days (based on 5-weekday or 4-Sunday readership.) Print and online penetration shows adults who have read the Dayton Daily News or visited DaytonDailyNews.com in the past 30 days. For example, the Dayton Daily News reaches 68% of all college graduates Monday-Friday.
Source: 2008 Dayton RBS Study
