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Reach more than 64,000 adults in Middletown, Ohio
Since 1857, this award-winning morning newspaper has served residents in Butler and Warren counties, and has been recognized by the Associated Press for photography, sports and headline writing. It has also has won first place awards from the Associated Press for Breaking News, Best Feature Writer and Best Sports Radio.
MiddletownJournal.com, the newspaper website, is available 24 hours a day, 7-days a week featuring local breaking news from Middletown, Monroe, Trenton and Franklin.
3 to 1 more people turn to The Middletown Journal for advertising and shopping information than any other media.
The Middletown Journal Readership
- Weekly Reach (7-issues): 60% (58,600)
- Weekday Reach (5-issues): 56% (55,400)
- Sunday Reach (4-issues): 58% (56,800)
- Past Month Print and Online: 66% (64,800)
Source: 2008 Middletwon RBS Study | Base: The Middletown Journal NDM
The Middletown Journal Total Paid Circulation
- Monday-Friday: 17,300
- Saturday: 17,700
- Sunday: 18,600
Source: ABC Audit Report, March 2008
MiddletownJournal.com Monthly Reach
- Page Views: 2,801,200
- Visits: 323,500
- Time Spent Per Visit: 11.35 min.
- Total Minutes on Site: 3,672,600
Source: Site Catalyst, 1st quarter average
Reach your best customers with precision targeting
Whether it's the entire region or by household, our Media Consultants will help you zero-in on your best customers several ways - by geography, gender, age, income, occupation, behavior, and delivery. Then we'll match your demographic target with corresponding products for the most effective coverage and reach. The result: more qualified customers, and greater profits for you.
| The Middletown Journal Demographic Reach | ||||
| 5-Weekday Penetration | 4-Sunday Penetration | 30-day Print and Online Penetration | ||
|---|---|---|---|---|
| Gender | Male Female |
56% 60% |
56% 60% |
66% 66% |
| Age | 18-34 35-54 55+ |
56% 48% 72% |
56% 48% 72% |
63% 60% 78% |
| Household Income | < $50,000 > $50,000 |
66% 51% |
70% 52% |
73% 63% |
| Education | High School or Less Some College College Grad+ |
63% 58% 49% |
67% 54% 51% |
74% 63% 60% |
| Marital Status | Married Not Married |
54% 66% |
55% 68% |
64% 72% |
| Employment Status | Employed Retired/Unemployed |
54% 68% |
57% 59% |
65% 71% |
Penetration shows adults who have read at least one edition of The Middletown Journal in the past 30 days (based on 5-weekday or 4-Sunday readership.) Print and online penetration shows adults who have read The Middletown Journal or visited MiddletownJournal.com in the past 30 days. For example, The Middletown Journal reaches 60% of all females Monday-Friday.
Source: 2008 Middletown RBS Study
