Mobile Advertising

Advertisers evolve from "interruptive advertisers" to "invited marketerts" with opt-in, Mobile Adversiting. Text-based advertising gives you the ability to target more desireable audience demographics, and the opportunity to engage with consumers one on one.

User Behavior:

• Always "on": A typical mobile phone user carries his/her cell phone for an average of 14 hours per day.*
• Engaged: US Mobile subscribers sent and received on average 420 text messager per month in the second quarter of 2009.*
• More: There are currently 70 million active mobile Web users in the U.S.*
• Young: The majority of mobile Internet users are 25-44 years old.*

*Source: Mobile Marketing, Classic Guide to Mobile Advertising 8/5/2008, Nielsen Mobile, IAB

Mobile + Local=Huge Opportunity!

• 65% of mobile content consumed is local.*
• Mobile news generate highest frequency of use.*
• Hyper-targeted based on needs, interests, and location.*
• New media will generate 22% of local advertising revenue by 2013.*

*Source: September 2009 Center for Media Research

The Move to Mobile

• 80% of newspaper executives believe that mobile will be their main distribution channel for delivering local news within 3 years.*
• Our Mobile Websites receive 104,000 page views each month and an average of 30,000 unique visits.

*Source: September 2009 Center for Media Research

Mobile Marketing Formats

• Mobile Banners: Advertisiers get an exclusive, uncluttered environment with just one banner per page.
• Landing Page: User clearly sees more about the advertising offer, and has the option to continue dialogue with various forms of engagment—click to call, visit the website, text, or get a coupon.
• Click to Action: Click to Web, Click to Call, SMS.