Area

• Zip Code
• Radius
• Carrier Route
• County
• DMA's

Family Composition

• Number of Surnames Address
• Gender
• Married
• Couples Living Together
• Female Head of Household
• Male Head of Household
• Single
• Number of Adults
• Number of Children

Ages

• 0-2
• 3-5
• 6-10
• 11-15
• 16-17
• 0-17
• 18-24
• 25-34
• 35-44
• 45-54
• 55-64
• 65-74
• 75+
• Birthday Date

Dwelling

• Home Ownership
• Renter
• Apartment
• Length of Residency
• Age of Structure
• Home Value

Completed Education

• High School
• College
• Graduate School
• Technical School

Credit Cards

• Household Credit Card
• Misc. Credit Card
• Retail Card
• Specialty Card
• Upscale Retail Card
• Upscale Retail Specialty Card
• Bank Card
• Oil/Gas Card
• Finance Company Card
• Travel Card

Income

• Income

Occupation

• Professional - Technical
• Doctors
• Lawyers-Judges
• Teachers - Librarians
• Administrative - Managerial
• Management
• Proprietors
• Supervisors
• Sales - Service
• Clerical - White Collar
• Craftsman - Blue Collar
• Foreman
• Operatives
• Farm
• Unskilled
• Service Worker
• Military
• Student
• Retired
• Homemaker
• Employed - Unknown

Vehicle

• Number of Cars Registered
• New Vehicle Purchaser
• Model of Year of 1st Car
• Number of Cars Bought New
• Current Market Value of Owned Cars

Vehicle Type

• Sub Compact
• Standard
• Luxury
• Passenger Utility
• Personal Utility
• Economy Import
• Intermediate
• Standard Size Import
• Sporty Import
• Compact
• Luxury Import
• Truck
• Motorcycle
• Recreational Vehicle
• Entry Level Car
• Dump Truck
• Flat Bed
• Lower Middle Car
• Upper Middle Car
• Motor Home
• Traditional Large
• Sporty
• Prestige Sport
• Basic Luxury Car
• Mid Luxury Car
• Prestige Luxury Car
• Minivan
• Van
• Sports Utility
• Full-Size Utility
• Recreational Boat Trailer
• Luxury Pickup
• Recreational Camper Trailer
• Compact Pickup
• Recreational Mobile Home Trailer
• Midsize Pickup
• Recreational Travel Trailer
• Full-Size Pickup
• Full-Size Van
• Camper
• Bus

Interests

• Single Mail Responder
• Multiple Mail Responder
• Donor
• Tennis
• Golf
• Snow Skiing
• Camping/Hiking
• Hunting/Shooting
• Fishing
• Bicycling
• Boating/Sailing
• Motorcycling
• Physical Fitness
• Photography
• Home Workshop
• Gardening
• Electronics
• Automotive Work
• Current Affairs/Politics
• Art/Antiques
• Travel in USA
• Foreign Travel
• Culture/Cultural Arts
• Health/Natural Foods
• Wines
• Gourmet Cooking/Fine Foods
• Home Video Games
• Home Video Games
• Self Improvement
• Stock/Bond Investments
• Real Estate Investment
• Collectibles/Collections
• Community/Civic Activity
• Stereo/Records/Tape/CD
• Bible/Devotional Reading
• Money-Making Opportunities
• Grandchildren
• Needlework/Knitting
• Sewing
• Career Oriented Activities
• Sweepstakes/Contests
• Household Pets
• Science/Technology
• Wildlife/Environmental Issues
• Running/Jogging
• Stamp/Coin Collecting
• Home Furnishing/Decorating
• Fashion/Clothing
• Book Reading
• Science Fiction
• Home/Personal Computing
• Cable TV Viewing
• Watching Sports on TV
• Recreational Vehicles
• Crafts
• House Plants
• Our Nation's Heritage
• Walking for Health
• Casino Gambling
• Dieting/Weight Loss
• Donate to Charitable Causes
• Military Veteran
• Own a CD Player
• Buy Pre-Recorded Video
• Own a Cat
• Own a Dog
• Power Boating
• Sailing

Outdoors (3 or more)

• Hunting/Shooting
• Fishing
• Sailing/Boating
• Motorcycling
• Camping/Hiking
• CB Radio
• Recreational Vehicles

Athletic (2 or more)

• Tennis
• Bicycling
• Golf
• Running/Jogging
• Snow Skiing

Fitness (3 or more)

• Physical Fitness
• Bicycling
• Running/Jogging
• Self Improvement
• Health Foods

Domestic (3 or more)

• Sewing
• Gardening
• Crafts
• Needlework/Knitting
• Reading
• Home Workshop
• House Plants
• Gourmet Cooking/Fine Foods

Good Life (3 or more)

• Gourmet Cooking/Fine Foods
• Health/Natural
• Wines
• Foods
• Home Furnishings/Decorating
• Fashion Clothing
• Cultural Events
• Arts Events
• Foreign Travel

Blue Chip (3 or more)

• Stock/Bond Investments
• Community/Civic
• Real Estate Investments
• Self Improvement

Do-It-Yourself (3 or more)

• Automotive Work
• CB Radio
• Home Workshop
• Motorcycling
• Electronics
• Recreational Vehicles

Technology (3 or more)

• Stereo/Records/Tapes/CD's
• Photography
• Electronics
• Home Video Recording
• Home Video Games
• Science/Technology
• Home/Personal Computers