Reach more than 78,000 adults in Southwest Ohio

The Pulse~Journal weekly newspaper prints 5 editions each week and was recently named Best Non-Daily Newspaper in the nation by Inland Press Foundation. It was also recognized as Newspaper of the Year by Suburban Newspapers of America. The Pulse~Journal covers the following areas: Little Miami/Kings, Monroe, Mason, West Chester and Liberty Township.

The Pulse~Journal newspaper is delivered free to homes once every week, just before the weekend and is available online anytime – making it one of the best vehicles in the region for all of your advertising needs.

7 out of 10 readers were influenced by advertising in The Pulse~Journal.
In fact, most readers report shopping or buying something based on advertising seen in The Pulse~Journal.
Source: 2007 Southwest Group Study

The Pulse~Journal Readership

• Last Thursday reach (1-issue): 50% (58,700)
• Monthly reach (4-issues): 66% (77,500)
• Past Month Print and Online: 67% (78,300)

Source: 2007 Southwest Group Study.
Base: The Pulse-Journal Distribution Area

PulseJournal.com Monthly Reach

• Page Views: 328,800
• Visits: 45,6000
• Time Spent Per Visit: 6.80 min.
• Total Minutes on Site: 310,000

Source: 2009 Site Catalyst, 1st quarter average

Advertising Inserts Reach Desirable Demographic Targets
Edition	Circulation	Monthly readership (4-issue)	Last Thursday readership (1-issue)
Mason	14,000	64%	47%
West Chester*	14,200	65%	50%
Liberty Twp.	11,600	65%	50%
Monroe**	2,600	N/A	N/A
Little Miami/Kings	12,000	69%	53%

Sources: 2007 Southwest Group Study, Internal Circulation Records as of April 2009
Base: Each Pulse's distribution area.

Notes: * West Chester and Liberty Twp. share editorial content, editions surveyed together
** Monroe edition was not in existence at time of survey

The Pulse~Journal readers represent a very desirable audience
	Mason	West Chester	Little Miami/King's
Median HH Income	$91,416	$95,347	$78,906
% Own Home	92%	97%	94%

Source 2007 Southwest Group Study

The Pulse~Journal Demographic Reach
		4-Issue penetration	30-day print and online penetration
Gender	Male Female	62% 69%	63% 70%
Age	18-34 35-54 55+	53% 71% 74%	54% 71% 74%
Household income	Less than $50,000 More than $50,000	65% 66%	65% 67%
Education	High school or less Some college/university College graduate or more	61% 65% 69%	62% 66% 69%
Marital status	Married Not married	70% 51%	71% 53%
Employment status	Employed Retired/Not employed	66% 67%	66% 67%

Penetration shows adults who have read at least one edition of The Pulse-Journal in the past 30 days (based on 4-issue readership). Print and online penetration shows adults who have read The Pulse-Journal or visited PulseJournal.com in the past 30 days. For example, The Pulse-Journal reaches 70% of all females in print each month.

Source: 2007 Southwest Group Study