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Reach more than 119,000 adults in Springfield, Ohio
Winner of nearly 100 Ohio Associated Press Awards including a General Excellence Award from Ohio Associated Press. Springfield’s daily newspaper has been serving residents of Clark and Champaign counties since 1817. Over 90% of adults in Clark County read the Springfield News-Sun over the course of a month.
A significantly higher percentage of adults in Dayton are reading newspapers in print and online, especially when compared to local markets and markets of comparable size. According to a recent Scarborough Research study, Dayton ranks twentieth nationally in newspaper readership. Each week, 81% of adults in Dayton read a newspaper or visit a newspaper website.
SpringfieldNewsSun.com is available 24 hours a day, 7-days a week for the latest breaking local news, sports, and entertainment.
2 to 1 more people turn to the Springfield News-Sun for advertising and shopping information than any other media.
Springfield News-Sun Readership
- Weekly Reach (7-issues): 73% (112,100)
- Weekday Reach (5-issues): 64% (98,800)
- Sunday Reach (4-issues): 67% (103,600)
- Past Month Print and Online: 78% (119,800)
Source: 2008 Springfield RBS Study | Base: Springfield News-Sun NDM
Springfield News-Sun Total Paid Circulation
- Monday-Friday: 24,900
- Saturday: 23,900
- Sunday: 31,500
Source: ABC Audit Report, March 2008
SpringfieldNewsSun.com Monthly Reach
- Page Views: 2,780,600
- Visits: 321,100
- Time Spent Per Visit: 11.38 min.
- Total Minutes on Site: 3,651,700
Source: Site Catalyst, 1st quarter average
Reach your best customers with
precision targeting
Whether it's the entire region or by household, our Media Consultants will help you zero-in on your best customers several ways - by geography, gender, age, income, occupation, behavior, and delivery. Then we'll match your demographic target with corresponding products for the most effective coverage and reach. The result: more qualified customers, and greater profits for you.
| Springfield News-Sun Demographic Reach | ||||
| 5-Weekday Penetration | 4-Sunday Penetration | 30-day Print and Online Penetration | ||
|---|---|---|---|---|
| Gender | Male Female |
66% 62% |
66% 68% |
79% 76% |
| Age | 18-34 35-54 55+ |
52% 62% 76% |
54% 66% 77% |
68% 78% 84% |
| Household Income | < $50,000 > $50,000 |
62% 63% |
69% 66% |
80% 76% |
| Education | High School or Less Some College College Grad+ |
68% 61% 60% |
68% 69% 64% |
77% 78% 77% |
| Marital Status | Married Not Married |
62% 70% |
65% 71% |
77% 78% |
| Employment Status | Employed Retired/Unemployed |
61% 68% |
64% 71% |
80% 76% |
Penetration shows adults who have read at least one edition of the Springfield News-Sun in the past 30 days (based on 5-weekday or 4-Sunday readership.) Print and online penetration shows adults who have read the Springfield News-Sun or visited SpringfieldNewsSun.com in the past 30 days. For example, the Springfield News-Sun reaches 62% of all females Monday-Friday.
Source: 2008 Springfield RBS Study
