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Reach more than 25,000 adults in Lebanon, Ohio
The Western Star is Ohio’s oldest weekly paper and provides in-depth coverage of historic Lebanon and the surrounding area in Warren County. Named Best Newspaper in the Nation by the Inland Press Foundation, with phenomenal growth in the region, it is rich in heritage and opportunity at the same time.
The Western Star newspaper is delivered free to homes once every week, just before the weekend and is available online anytime at Western-Star.com—making it one of the best vehicles in the region for all of your advertising needs.
8 out of 10 readers were influenced by advertising in The Western Star.
In fact, most readers report shopping or buying something based on advertising seen in The Western Star.
Source: 2007 Southwest Group Study
The Western Star Readership
- Last Thursday reach (1-issue): 53% (19,600)
- Monthly reach (4-issues): 67% (24,600)
- Past Month Print and Online: 69% (25,300)
- Total Circulation: 15,000
Sources: Circulation: 2009 Internal Records; 2007 Southwest Group Study
Base: The Western Star Distribution Area
Western-Star.com Monthly Reach
- Page Views: 454,700
- Visits: 46,200
- Time Spent Per Visit: 6.99 min.
- Total Minutes on Site: 323,300
Source: 2009 Site Catalyst, 1st quarter average
| The Western Star Demographic Reach | ||||
|---|---|---|---|---|
| 4-Issue penetration | 30-day print and online penetration | |||
| Gender | Male Female |
65% 70% |
66% 72% |
|
| Age | 18-34 35-54 55+ |
58% 73% 69% |
63% 74% 69% |
|
| Household income | Less than $50,000 More than $50,000 |
72% 66% |
76% 67% |
|
| Education | High school or less Some college/university College graduate or more |
74% 65% 63% |
78% 66% 64% |
|
| Marital status | Married Not married |
67% 68% |
68% 71% |
|
| Employment status | Employed Retired/Not employed |
64% 76% |
66% 76% |
|
Penetration shows adults who have read at least one edition of The Western Star in the past 30 days (based on 4-issue readership). Print and online penetration shows adults who have read The Western Star or visited Western-Star.com in the past 30 days. For example, The Western Star reaches 70% of all females in print each month.
Source: 2007 Southwest Group Study
