Yahoo! Online Targeting

Yahoo! has the largest online audience available. Target shoppers by geography, demographics and behavior, while increasing both audience engagement and Return on Investment.

Demographic Targeting
For advertisers who want to reach audiences by age and gender, we offer demographic targeting through an online marketing service based on consumer-declared information that enables better segmentation than panel-based solutions.

Geographic Targeting
With eleven zoning options across Southwest Ohio, you can target your ad campaigns to reach the specific areas that matter most to your company’s footprint. Leverage geographic targeting to deliver relevant messages to qualified audiences and/or use in conjunction with other targeting services for hyper-specific marketing.

Behavioral Targeting
Behavioral targeting allows you to target the local, online consumers who shows specific interest in your product or service. Ads are served to 400+ available consumer targets, each categorized by multiple actions including content, consumer searches, ad clicks and search clicks

Technographic Targeting
For advertisers that want to target users by Browser (ex: IE, Firefox), Operating System (ex: Mac, PC) or Connection Type (ex: Dial-up, Consumer Broadband).

Time-of-Day Targeting
Allows targeting for any day of the week and any time or range of the day.

• M-F 8-5pm (targets workday users)
• M-F prior to lunch / dinner (great for restaurants)

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Digital Terms / Digital Sizes

Videos: GOING LOCAL Reaching Your Customers

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